That was a call for proposals.
From the 2015 conference co-coordinators:
This year, we invite to submit your best and brightest proposals for “Libraries Without Borders”, the 2015 Joint KLA/MLA Conference! Even if your library is doing something that may not seem great to you, it could be something new and different for another library. The conference will be hosted at the Kansas City Convention Center from September 30th-October 2nd, and we want you to shine! Submit your proposal here: http://goo.gl/forms/YHuuU5VODF. Be sure to let us know if you would like your presentation to be part of our virtual component!